Most wanted e-commerce innovations in Norway 2023, by generation
According to a 2023 survey, half of Gen X consumers and 42 percent of Millennials in Norway wished e-commerce sites could enhance frictionless payment methods, an innovation which also appealed to nearly 40 percent of Gen Z in the country. Millennials were the biggest fans of virtual and augmented reality, a technological innovation that 34 percent would like to try out.