U.S. downloads needed for iPhone apps to rank in the first 10 positions 2019-2022

Published by Laura Ceci, Dec 12, 2023
In 2022, the median number of daily downloads needed for iOS mobile apps in the United States to rank in the top 10 apps in the Apple App Store was 52,000. By comparison, mobile gaming apps required approximately half of the downloads needed for mobile non-gaming apps to rank within the first 10 positions on the Apple App Store. Mobile apps that appear in the highest spots after a search on the Apple App Store generally have higher user engagement rates and higher download rates. According to a research of the highest-ranking mobile apps in the Apple App Store, mobile apps spotting specific target keywords in their name ranked higher in users' search results.

Median number of daily downloads needed for iPhone apps and mobile games in the United States to reach the leading 10 positions in the Apple App Store from 2019 to 2022 (in 1,000s)

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Release date

June 2022

Region

United States

Survey time period

2019 to YTD 2022

Special properties

iPhone apps in the Apple App Store only, downloads needed to rank in the top 10 positions on the Apple App Store

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