Monthly downloads of BNPL wallet Klarna in 26 countries worldwide 2018-2023
The Klarna app was downloaded the most in the United States, although relatively speaking the Buy Now, Pay Later app was much more popular elsewhere. Downloads were especially high in Klarna's home country Sweden, its surrounding Nordic countries, and Germany. This is because the brand was available in these countries as early as 2016, whilst the app arrived in the United States in November 2018. That said, downloads of the BNPL application peaked in late 2021 and in March and April of 2022.