Adidas brand profile in the United States 2023
How high is the brand awareness of Adidas in the United States?
When it comes to sneakers users, brand awareness of Adidas is at 95 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Adidas in the United States?
In total, 53 percent of U.S. sneakers users say they like Adidas. However, in actuality, among the 95 percent of U.S. respondents who know Adidas, 56 percent of people like the brand.
What is the usage share of Adidas in the United States?
All in all, 38 percent of sneakers users in the United States use Adidas. That means, of the 95 percent who know the brand, 40 percent use them.
How loyal are the owners of Adidas?
Around 31 percent of sneakers users in the United States say they are likely to use Adidas again. Set in relation to the 38 percent usage share of the brand, this means that 82 percent of their owners show loyalty to the brand.
What's the buzz around Adidas in the United States?
In Noveember 2023, about 34 percent of U.S. sneakers users had heard about Adidas in the media, on social media, or in advertising over the past three months. Of the 95 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Adidas in the United States.
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