Puma brand profile in the United States 2023
How high is the brand awareness of Puma in the United States?
When it comes to sportswear users, brand awareness of Puma is at 94 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Puma in the United States?
In total, 36 percent of U.S. sportswear users say they like Puma. However, in actuality, among the 94 percent of U.S. respondents who know Puma, 38 percent of people like the brand.
What is the usage share of Puma in the United States?
All in all, 25 percent of sportswear users in the United States use Puma. That means, of the 94 percent who know the brand, 27 percent use them.
How loyal are the owners of Puma?
Around 19 percent of sportswear users in the United States say they are likely to use Puma again. Set in relation to the 25 percent usage share of the brand, this means that 76 percent of their owners show loyalty to the brand.
What's the buzz around Puma in the United States?
In November 2023, about 17 percent of U.S. sportswear users had heard about Puma in the media, on social media, or in advertising over the past three months. Of the 94 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Puma in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.