Penetration rate of CTV in Spain 2023, by gender and age group
The penetration rate of connected TV among internet users in Spain amounted to 90 percent as of May 2023, up by eight percentage points compared with the previous year. The typical CTV user in the country was between 35 and 54 years, with 94 percent of people of this age using these devices. Additionally, women were more likely to consume content on CTV devices than men.