Online marketplaces usage for product search in the Nordics 2023, by age group
A minority of Nordic consumers use online marketplaces to search for product information, a 2023 study revealed. Around 11 percent of Norwegians between 59 and 77 years old used online marketplaces for these purposes in the second quarter of 2023. In the same way, 15 percent of Swedish millennials start their digital shopping journey on these platforms.