A global survey involving companies with revenue higher than one billion U.S. dollars investigated the level of AI maturity in the travel industry. The firms were classified based on the implementation level of a series of AI-related capabilities, ranging from cloud and platform tools to AI strategies. As of September 2021, two-thirds of the surveyed travel companies were labeled as "AI Experimenters", meaning that they lacked mature AI strategies and the capabilities to operationalize. Meanwhile, "AI Achievers" - businesses that had differentiated AI strategies and the ability to operationalize for value - accounted for 13 percent of the sample.
Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies
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Accenture. (November 8, 2022). Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture. "Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies ." Chart. November 8, 2022. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture. (2022). Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies . Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture. "Share of Travel Companies That Implemented Artificial Intelligence (Ai) Strategies Worldwide as of September 2021, by Maturity of Ai Strategies ." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture, Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies Statista, https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/ (last visited May 13, 2024)
Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies [Graph], Accenture, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/