Unique visitors to Amazon, Temu, Shein, and AliExpress in the U.S. 2022-2023
The long-standing e-commerce giant Amazon has recently faced competition from emerging Chinese rivals. While the fast-fashion online retailer SHEIN has steadily gained traction among U.S. consumers over the past years, Temu has experienced a meteoric rise in popularity in North America. In just a few months, Temu went from having slightly over five million registered users in September 2022 to approximately 70.5 million by March 2023.
