Brand search volume on Google of the largest insurers in the UK 2020-2022
Pi Datametrics. Google searches for the insurance comparison site reached 20.9 million in 2022. Go Compare and Admiral completed the top three in 2022, with 10 and 9.6 million searches respectively.
Between 2020 and 2022, Compare the Market was the most searched insurance provider in the United Kingdom (UK), according to