Craft beer drinkers likely to purchase DtC U.S. 2023, by age
Among craft beer drinkers in the United States who claimed they would be likely to puchase craft beer through direct-to-consumer channels, 37 percent were between the ages of 21 and 34 years of age in 2023. Craft beer consumers aged 65 and older were the least likely to be interested in direct-to-consumer purchasing.
