J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a study among marketers in the United States published in September 2023, targeting the right people at the right time stood as the most recognized attribute of programmatic digital out-of-home (prDOOH) advertising, being listed by roughly two-thirds (or 67 percent) of respondents. Within traditional out-of-home advertising, increasing brand awareness dominated the ranking, with 54 percent.
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