U.S.: extra amount shoppers would spend for sustainable beauty 2023

According to the results of a recent survey conducted in the United States, over 40 percent of respondents stated that they would spend one to four percent more on beauty items if they were to be sustainable. About 33 percent said that they would spend between five to nine percent more.

Extra amount shoppers would spend for sustainable beauty in the United States in 2023

Characteristic	Share of respondents
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Release date

October 2023

More information

Region

United States

Survey time period

2023

Number of respondents

461 respondents

Age group

21 to 65 years

Special properties

shoppers who purchased beauty supplies in the last month and would spend more for sustainable items

Supplementary notes

The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
This question was phrased by the source as follows: "How much more are you willing to pay for sustainably sourced items?"

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