Biggest advertisers on iQIYI pre-Spring Festival 2024
FMCG brands were the largest ad spenders on the Chinese video streaming platform iQIYI during the week prior the 2024 Spring Festival. The Coca-Cola Company, Procter & Gamble, and Pepsi were the biggest advertisers, contributing over 30 percent of the platform's over-the-top (OTT) advertising revenue.