In 2022, business-to-business (B2B) TV advertising spending in the United Kingdom (UK) stood at 108 million British pounds. A year earlier, it amounted to 99 million pounds, which points to a nine-percent increase year on year.
Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you TV advertising in the United Kingdom
Overview
5
- Premium Statistic TV advertising spending in the UK 2011-2023
- Premium Statistic TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
- Premium Statistic Most-viewed TV advertisers in the UK 2023
- Premium Statistic Ad industry power consumption in the UK 2022, by medium
- Premium Statistic Ad industry carbon emissions in the UK 2022, by medium
Major players
5
Marketer insights
7
- Premium Statistic Leading marketing channels for storytelling in the UK 2023
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic Sources of advanced TV ad budgets in the UK 2023
- Premium Statistic Drivers of advanced TV ad spend in the UK 2023
- Premium Statistic Inhibitors of advanced TV ad spend in the UK 2023
- Premium Statistic Share of marketers who think it is time to get rid of GRPs in the UK 2023
- Premium Statistic Readiness to get rid of GRPs in the UK 2023
Consumer insights
8
- Premium Statistic Non-digital advertising touchpoints in the UK 2023
- Premium Statistic Traditional TV advertising reach in the UK 2020-2029, by type
- Premium Statistic Linear TV commercial impacts in the UK 2009-2023
- Premium Statistic Time spent with TV advertising in the UK 2022-2023
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Communication methods used by retailers in Great Britain 2023
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Attitudes towards product placement in the UK 2023
Spotlight: connected TV
5
- Premium Statistic Household penetration of smart TV sets in the United Kingdom (UK) 2014-2023
- Premium Statistic Household ownership of smart TV in the United Kingdom (UK) 2014-2023, by age
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Connected TV ad spend in the UK 2022-2023, by format
- Premium Statistic Connected TV ad spend growth in the UK 2023, by format
Further related statistics
18
- Television advertising expenditure in Belgium 2008-2015
- Television advertising expenditure in Greece 2008-2015
- Television advertising expenditure in Austria 2012-2022
- Television advertising expenditure in Germany 2008-2015
- Television advertising expenditure in the Netherlands 2008-2015
- Television advertising expenditure in Switzerland 2008-2015
- Television advertising expenditure in France 2008-2015
- Television advertising expenditure in Portugal 2019-2021
- TV ad revenue growth in Germany 2018-2027
- Television advertising expenditure share in Singapore 2018-2020
- Television advertising expenditure share in Malaysia 2018-2020
- Television advertising revenue in Sweden from 2010-2019
- Global pay TV advertising spending from 2000 to 2016
- Television ad spend in China in 2011, by industry
- Companies with the largest television advertising expenditure in China 2011
- Television advertising expenditure in the European Union (EU 28) 2009-2018
- Advertising revenue of selected nightly network newscasts in the U.S. 2018-2020
- India TV's government ad money FY 2013-2019
Further Content: You might find this interesting as well
Statistics
- Television advertising expenditure in Belgium 2008-2015
- Television advertising expenditure in Greece 2008-2015
- Television advertising expenditure in Austria 2012-2022
- Television advertising expenditure in Germany 2008-2015
- Television advertising expenditure in the Netherlands 2008-2015
- Television advertising expenditure in Switzerland 2008-2015
- Television advertising expenditure in France 2008-2015
- Television advertising expenditure in Portugal 2019-2021
- TV ad revenue growth in Germany 2018-2027
- Television advertising expenditure share in Singapore 2018-2020
- Television advertising expenditure share in Malaysia 2018-2020
- Television advertising revenue in Sweden from 2010-2019
- Global pay TV advertising spending from 2000 to 2016
- Television ad spend in China in 2011, by industry
- Companies with the largest television advertising expenditure in China 2011
- Television advertising expenditure in the European Union (EU 28) 2009-2018
- Advertising revenue of selected nightly network newscasts in the U.S. 2018-2020
- India TV's government ad money FY 2013-2019
Marketing Week. (March 27, 2023). Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP) [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/
Marketing Week. "Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP)." Chart. March 27, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/
Marketing Week. (2023). Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP). Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/
Marketing Week. "Business-to-business (B2b) Tv Advertising Spending in The United Kingdom (Uk) from 2018 to 2022 (in Million Gbp)." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/
Marketing Week, Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP) Statista, https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/ (last visited May 13, 2024)
Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP) [Graph], Marketing Week, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/