This statistic shows the results of an online survey on the awareness of sponsored content in online news sites in the United Kingdom (UK) in 2015. As of February 2015, 25 percent of respondents stated that they had come across this type of content sometimes, while 13 percent of respondents reported that they saw native advertising articles often.
How often do you see sponsored content in online news sites these days?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Native advertising in the United Kingdom (UK)
Overview
6
- Premium Statistic Premium branded digital content market size worldwide 2017-2021
- Premium Statistic Content and native advertising spending in the United Kingdom (UK) 2014-2017
- Premium Statistic Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Premium Statistic Content and native ad share of digital display advertising spend in the UK 2014-2017
- Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2021-2023, by format
- Premium Statistic Native advertising click-through rate in the United Kingdom (UK) Q1 2017, by segment
Advertising agencies
6
- Premium Statistic Key reasons for planning native advertising campaigns in the United Kingdom (UK) 2014
- Premium Statistic Native adverting key performance indicators (KPIs) in the United Kingdom (UK) 2014
- Premium Statistic Pricing of native advertising programs in the UK 2014, by pricing model
- Premium Statistic Budget plans for native advertising according to advertising agencies in the UK 2014
- Premium Statistic Content creation sources for native advertising in the United Kingdom (UK) 2014
- Premium Statistic Native advertising: agency ability to explain in the United Kingdom (UK) 2014
Consumer attitudes
5
- Premium Statistic Preferred types of sponsored online content in the United Kingdom (UK) 2015
- Premium Statistic Awareness of native advertising in online news sites in the United Kingdom (UK) 2015
- Premium Statistic Level of interest in sponsored content on news sites in the United Kingdom (UK) 2015
- Premium Statistic Impact of sponsored content on perception of brand and ad carrier in the UK 2015
- Premium Statistic Perception of being misled by sponsored news content in the United Kingdom (UK) 2015
Further related statistics
12
- Ease of identifying sponsored content in the United States 2014, by media vertical
- Awareness of native advertising in the United States 2015
- Frequency of seeing static out-of-home (OOH) ads in the United Kingdom (UK) 2015-2016
- Native ad spend share in the U.S. 2014-2016, by vertical
- Perceived value of sponsored content to readers in the U.S. 2014, by media vertical
- Important factors driving interest in sponsored content U.S. 2014, by media vertical
- Taking note of weekly newspaper or magazine advertising in Sweden 2008-2018
- U.S. consumer awareness of online advertising on their PC or laptop 2017
- Native digital display ad spend in the U.S. 2016-2020
- Instant coffee brand advertising awareness Vietnam 2018
- Leading brands in the U.S. 2018, by ad awareness
- Industry revenue of “wholesale of other household goods“ in Sweden 2012-2025
Further Content: You might find this interesting as well
Statistics
- Ease of identifying sponsored content in the United States 2014, by media vertical
- Awareness of native advertising in the United States 2015
- Frequency of seeing static out-of-home (OOH) ads in the United Kingdom (UK) 2015-2016
- Native ad spend share in the U.S. 2014-2016, by vertical
- Perceived value of sponsored content to readers in the U.S. 2014, by media vertical
- Important factors driving interest in sponsored content U.S. 2014, by media vertical
- Taking note of weekly newspaper or magazine advertising in Sweden 2008-2018
- U.S. consumer awareness of online advertising on their PC or laptop 2017
- Native digital display ad spend in the U.S. 2016-2020
- Instant coffee brand advertising awareness Vietnam 2018
- Leading brands in the U.S. 2018, by ad awareness
- Industry revenue of “wholesale of other household goods“ in Sweden 2012-2025
Reuters Institute for the Study of Journalism. (June 16, 2015). How often do you see sponsored content in online news sites these days? [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/564721/ad-blocking-software-usage-device-usa/
Reuters Institute for the Study of Journalism. "How often do you see sponsored content in online news sites these days?." Chart. June 16, 2015. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/564721/ad-blocking-software-usage-device-usa/
Reuters Institute for the Study of Journalism. (2015). How often do you see sponsored content in online news sites these days?. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/564721/ad-blocking-software-usage-device-usa/
Reuters Institute for the Study of Journalism. "How Often Do You See Sponsored Content in Online News Sites These Days?." Statista, Statista Inc., 16 Jun 2015, https://www.statista.com/statistics/564721/ad-blocking-software-usage-device-usa/
Reuters Institute for the Study of Journalism, How often do you see sponsored content in online news sites these days? Statista, https://www.statista.com/statistics/564721/ad-blocking-software-usage-device-usa/ (last visited June 01, 2024)
How often do you see sponsored content in online news sites these days? [Graph], Reuters Institute for the Study of Journalism, June 16, 2015. [Online]. Available: https://www.statista.com/statistics/564721/ad-blocking-software-usage-device-usa/