Most popular Twitter accounts in Sweden 2020, by number of followers
Twitter in Sweden
The share of Twitter users in Sweden increased significantly. While eight percent of the interviewed Swedes used the platform in 2011, 24 percent did in 2019. The usage penetration peaked in 2017, when 25 percent of the respondents were on the platform. Another survey took place in Sweden in 2019, regarding the purposes of using Twitter. It was discovered that 60 percent of the respondents used it for news and 52 percent used it for entertainment.
Twitter ranked sixth
As of 2019, 24 percent of the internet users interviewed in Sweden reported to be using Twitter. Thus, it ranked sixth among other social media platforms. Facebook, Instagram and Snapchat led the ranking that year. Overall, the share of individuals who participated in social networks increased over time. 54 percent of the Swedes created profiles and posted messages in 2011 and 72 percent in 2019.