almost six hours in February 2022.
In May 2023, 75 percent of Italy's digital audience browsed search engines. Internet tools and web services followed in the ranking with 71.5 percent. The penetration rate of video and movie content on the internet was over nearly 70 percent. On this category of websites, each Italian user spent on average Share of the digital audience in Italy in May 2023, by website category
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Internet usage in Italy
Overview
5
- Basic Statistic Countries with the highest number of internet users 2023
- Basic Statistic Italy: digital population January 2024
- Basic Statistic Italy: annual growth of digital population January 2022
- Premium Statistic Internet users in Italy 2020-2029
- Premium Statistic Internet usage reach in Italy 2020-2029
Benchmark
5
- Basic Statistic EU: digitalization level 2022, by country
- Premium Statistic EU: development of online service completion 2021-2022, by country
- Premium Statistic Daily time spent online by users worldwide Q4 2023, by region
- Premium Statistic Average internet connection speeds in Italy 2023, by type
- Premium Statistic Number of mobile broadband connections per 100 inhabitants in Italy 2014-2029
Reach & demographics
6
- Basic Statistic Italy: distribution of internet users 2015-2022, by frequency
- Premium Statistic Internet penetration rate in Italy 2005-2022, by gender
- Premium Statistic Share of Italian population using the internet everyday 2022, by age and gender
- Premium Statistic Share of internet users in Italy 2015-2022, by geographical area
- Premium Statistic Internet penetration rate in Italy 2022, by region
- Basic Statistic Share of daily internet users 2022, by occupational status
Traffic
8
- Basic Statistic Italy: share of web traffic 2023, by device
- Basic Statistic Leading websites in Italy 2022, by monthly traffic
- Basic Statistic Leading websites in Italy 2022, by session length
- Basic Statistic Leading desktop search engines in Italy 2024, by market share
- Basic Statistic Leading websites in Italy 2023, based on visit share
- Premium Statistic Leading e-commerce and shopping websites in Italy 2023, based on visit share
- Premium Statistic Leading online marketplaces in Italy 2023, based on visit share
- Premium Statistic Leading coupons and rebates websites in Italy 2023, based on visit share
Online activity
5
- Premium Statistic Most visited websites in Italy May 2023, by category
- Premium Statistic Leading web properties in Italy 2022, by monthly visitors
- Basic Statistic Time spent monthly on leading website categories in Italy 2023
- Basic Statistic Italy: share of time spent on selected online categories 2022
- Basic Statistic Italy: share of time spent on selected online categories 2022, by age group
Children and teens online usage
5
- Premium Statistic Italy: internet usage among teens and young adults 2017-2022, by age
- Premium Statistic Italy: frequency of internet usage among teens and young adults 2022, by age
- Basic Statistic Number of video gamers in Italy 2022, by age group
- Basic Statistic Italy: social apps usage among Gen Z 2023
- Basic Statistic Italy: social apps index score Gen Z 2023
Social media
5
- Premium Statistic Most used social media platforms by type in Italy 2023
- Premium Statistic Leading social networks in Italy 2023, by reach
- Premium Statistic Market share of leading social media websites in Italy 2022
- Premium Statistic Most-followed Italian-language Instagram creators worldwide 2022
- Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022
Mobile internet and apps
6
- Premium Statistic Share of mobile internet traffic in selected regions 2024
- Premium Statistic Most used smartphone apps by type in Italy 2023
- Premium Statistic Leading iPhone apps in Italy 2022, by number of downloads
- Premium Statistic Leading Android apps in Italy 2022, by downloads
- Premium Statistic Leading iPhone entertainment apps in Italy 2022, by revenue
- Premium Statistic Leading Android social media apps in Italy 2022, by downloads
Spotlight: AI trends in Italy
5
- Premium Statistic Market size of AI software in Italy 2016-2021
- Premium Statistic Implementation level of AI in public administration in Italy 2023
- Premium Statistic Timeline of artificial intelligence's impact on e-commerce in Italy 2023
- Basic Statistic Engagement with OpenAI and ChatGPT in Italy 2022-2023
- Basic Statistic OpenAI.com traffic in Italy 2023, by device
Further related statistics
19
- Most visited websites in Italy 2020, by category
- Share of online audience in Italy 2022, by age group and device
- Leading web properties in Italy 2022, by monthly visitors
- Daily internet usage time in Italy April 2022, by age group
- Number of daily internet users in Italy April 2022, by age group
- Average share of daily internet users in Italy 2022, by age group and device
- Number of daily internet users in Italy 2022, by age group and device
- Distribution of daily internet users in Italy 2022, by age group
- Share of children using internet in Russia 2014-2022, by age group
- Yahoo unique users in Italy 2016-2018
- Instagram unique social media users in Italy 2014-2018
- Online content audience in Russia 2019, by genre and generation
- LinkedIn unique social media users in Italy 2014-2018
- Brazil: politicians' Digital Popularity Index scores after the COVID-19 outbreak
- Facebook unique users in Italy 2016-2018
- Google Plus unique social media users in Italy 2014-2018
- Tumblr unique social media users in Italy 2014-2018
- GB: online audience distribution of rollingstone.com 2020, by household income
- U.S. financial service website visitors 2024, by age group
Further Content: You might find this interesting as well
Statistics
- Most visited websites in Italy 2020, by category
- Share of online audience in Italy 2022, by age group and device
- Leading web properties in Italy 2022, by monthly visitors
- Daily internet usage time in Italy April 2022, by age group
- Number of daily internet users in Italy April 2022, by age group
- Average share of daily internet users in Italy 2022, by age group and device
- Number of daily internet users in Italy 2022, by age group and device
- Distribution of daily internet users in Italy 2022, by age group
- Share of children using internet in Russia 2014-2022, by age group
- Yahoo unique users in Italy 2016-2018
- Instagram unique social media users in Italy 2014-2018
- Online content audience in Russia 2019, by genre and generation
- LinkedIn unique social media users in Italy 2014-2018
- Brazil: politicians' Digital Popularity Index scores after the COVID-19 outbreak
- Facebook unique users in Italy 2016-2018
- Google Plus unique social media users in Italy 2014-2018
- Tumblr unique social media users in Italy 2014-2018
- GB: online audience distribution of rollingstone.com 2020, by household income
- U.S. financial service website visitors 2024, by age group
Audiweb. (September 13, 2023). Share of the digital audience in Italy in May 2023, by website category [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/
Audiweb. "Share of the digital audience in Italy in May 2023, by website category ." Chart. September 13, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/
Audiweb. (2023). Share of the digital audience in Italy in May 2023, by website category . Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/
Audiweb. "Share of The Digital Audience in Italy in May 2023, by Website Category ." Statista, Statista Inc., 13 Sep 2023, https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/
Audiweb, Share of the digital audience in Italy in May 2023, by website category Statista, https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/ (last visited May 13, 2024)
Share of the digital audience in Italy in May 2023, by website category [Graph], Audiweb, September 13, 2023. [Online]. Available: https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/