Industry research found that the click-through rate of search ads worldwide stood at 1.66 percent in the last quarter of 2023. In the corresponding quarter of the previous year, the CTR amounted to 1.54 percent. Click-through rate is the share of clicks an ad receives in the number of users that view it.
Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2018 to 4th quarter 2023
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Statistics
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- GoogleAds average monthly CPC in South Africa 2023, by industry
- Nigeria search ad revenue 2010-2022
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- GoogleAds CPC in MENA 2023, by country
- Online advertisement click rate in Poland 2017, by age
- Sense of meaning in employment among workers worldwide 2012-2014, by region
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Skai. (March 13, 2024). Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2018 to 4th quarter 2023 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/873637/search-advertising-ctr/
Skai. "Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2018 to 4th quarter 2023." Chart. March 13, 2024. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/873637/search-advertising-ctr/
Skai. (2024). Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2018 to 4th quarter 2023. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/873637/search-advertising-ctr/
Skai. "Search Advertising Clickthrough Rate (Ctr) Worldwide from 1st Quarter 2018 to 4th Quarter 2023." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/873637/search-advertising-ctr/
Skai, Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2018 to 4th quarter 2023 Statista, https://www.statista.com/statistics/873637/search-advertising-ctr/ (last visited May 11, 2024)
Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2018 to 4th quarter 2023 [Graph], Skai, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/873637/search-advertising-ctr/